IMPAKT
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On air nowLYON vs HLE · MSI 2026 · Interactive game replay

// For brands, creators, studios and platforms

The audience
gets a turn.

Viewers vote, predict, bet and bid. The game on screen plays what the crowd decided, live. This room is running right now: play along.

  1. 01 A creator goes live

    A match, a raid, a challenge. Any stream, on IMPAKT, Kick or Twitch.

  2. 02 The crowd makes the call

    Vote, predict, back it with coins or bid for an action, before the clock runs out.

  3. 03 The game plays it

    The result lands on screen, live, and every choice is counted for the creator and the brand.

The room above is real and running: the rounds, markets and crowd are live, the match footage is a recorded game the rounds settle against.

Where the crowd plays

// On the clock

  1. Four ways to play

    Vote · Predict · Live market · Action auction

  2. Games read live

    CS2 · League of Legends · VALORANT · WoW · Minecraft

  3. The house never closes

    24/7 · A round is always open

  4. The launch lineup

    14 creators confirmed · 8M+ combined followers

  5. Launch night

    Miami · 12 November 2026 · Live on Kick

// On air across IMPAKT

Every category.
One crowd.

See everything live ↗

The game is better when the room gets a say. We build the part where they do.

// The solution

One layer. Four ways to play.

Crowdplay sits beside the game and the creator. The creator or the game opens a round, the crowd answers before the clock runs out, and the result plays out on stream.

Free votes

The room chooses the creator's next move. Free for everyone, every round.

Predictions

Viewers call how a match, a hand or a challenge ends, and back their call with coins.

Live markets

Yes or no shares on a moment, priced live, with cash out before the result in coins.

Action auctions

The creator puts an action up for bid. The top bid triggers it in the game, on camera.

// Who we work with

Pick your way in.

Be the moment, not the corner.

Your brand lives inside the decision the whole room is making: a sponsored vote, a branded challenge, a round that opens on your call to action. Skins put your look on the round card, the stream bar and the OBS overlay.

Plan a branded round ↗
  • Sponsored votes, predictions and challenges
  • Custom skins on the round card, bar and overlay
  • Activations across a whole creator lineup at once
  • Reporting on participants, choices and clicks, not just views

// Launch night

Miami. 12 November 2026.

14 creators confirmed, one house, live on Kick. Interactive sessions, crowd decided challenges and partner activations all night, then thirty days of clips built from what the audience made happen.

Partner places for the launch are still open. Ask us for the launch pack.

Get the launch pack

// How a partnership works

From first call to live in weeks.

  1. Talk

    Fifteen minutes on what you want the audience to do and who you want to reach.

  2. Pilot

    One stream, one creator or one event, scoped with you, with the rounds and look agreed up front.

  3. Measure

    A report on who took part, what they chose and what they clicked, round by round.

  4. Scale

    Roll the format across more creators, more games or your own platform.

// Who is behind it

Built by people who ship games.

IMPAKT is built by Everreach Labs, the studio behind the co-op extraction shooter Astral Sever, with a team that comes from Activision, Ubisoft and Gameloft. The same people build the games and the layer that lets an audience play them, which is why the two fit.

Founded by Ethan Cohen.

// Questions partners ask

Good questions.

Do viewers have to leave Kick or Twitch?

No. Viewers on Kick and Twitch play along through the companion next to the stream they are already watching. IMPAKT's own network is where every format is available.

Does a creator need special hardware or software?

No. OBS or any RTMP encoder works, and the browser studio needs nothing installed. Game readers run on the streamer's PC for the titles that support them.

Can we use our own game?

Yes. The crowdplay protocol is documented in the developer docs. Your game opens rounds and applies results, and it stays authoritative the whole time.

What does a pilot cost?

It depends on the scope: one creator or a lineup, one stream or a season, a standard round or a custom build. Tell us what you have in mind and we come back with a proposal.

Do coins have cash value?

No. Coins are the in app currency for predictions, gifts and game actions. Free votes never cost anything, and coins cannot be withdrawn.

// Work with us

They came to watch.
Let them play.

Brands, creators, agencies, studios and platforms: tell us what you want your audience to do.

More about IMPAKT: About What is crowdplay House table Start streaming Developer docs Privacy